On Page Optimisation

What is it?

On Page Optimisation is the process of manually writing Meta data for each page on the website. This 
includes the following elements; Page Titles, Page URLs, Meta Descriptions and H1 tags.

The purpose of optimising your meta data is to contirbute to your page rank for keywords and convert users to click through to your website, instead of your competitors.

It is crucial that meta data includes keywords from the keyword list to ensure we are focusing efforts on the search terms that will get you relevevant results.

Why is this important?

These on page elements are one of the more significant factors to assist search engines with determining what content is on the page and where to rank your website on the search engine result page (SERP).

Also, Meta data is the most important factor in converting a user to click on your result rather than your competitor. A user will scan the SERP in a number of seconds to determine the web page that best matches what they are looking for, therefore it is critical that the meta data is easy succinct and accurate in 
describing what a user can expect to find when they click on the link.

If they click on a page and see unrelated content they are likely to bounce (leave the page immediately) which can have a negative effect on engagments data statistics.

Example Search Engine Result Page (SERP)

Page titles should be 60-70 characters. Meta Descriptions 160-170 characters.


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