Glossary
Aggregator – A website that compiles multiple businesses in one location for easy comparison.
Algorithm – Mathematical programme that Grades website against ranking signals.
Black-Hat SEO – Unethical SEO techniques that try to trick Search Engines into ranking.
Blog – Collection of informative, informal articles.
Click Through Rate (CTR ) - The percentages of clicks through to your website on a SERP.
Domain Authority – Reputation of website determined by Search Engines.
Google MyBusiness – A Google product to help customers find you.
Google Penalty – A sudden drop in organic rank and traffic due cause by Black-Hat SEO.
Inorganic – Results obtained by payment.
Link-Farm – Generating hundreds of irrelevant backlinks to improve rank.
Local SEO – Specific to businesses with local customers.
Long tail Keywords – More specific phrases that have 3 or more words.
NAP Details – Name, Address and Phone number details.
Natural Links – Links earned by producing informative content.
Organic – Results obtained based on the search engine’s algorithm.
Pay per Click – Advertising where you only pay if your ad is clicked on.
Reviews – Customer feedback on your business.
Search Engine Marketing (SEM ) – Paying the search engine to rank.
Search Engine Optimisation (SEO) -The process of improving organic position.
Search Engine Results Page (SERP) - A list of results produced by the search engine based on your search.
Search Engine Results Page (SERP) - A list of results produced by the search engine based on your search.