Glossary

Aggregator – A website that compiles multiple businesses in one location for easy comparison.

Algorithm – Mathematical programme that Grades website against ranking signals.

Black-Hat SEO – Unethical SEO techniques that try to trick Search Engines into ranking.

Blog – Collection of informative, informal articles.

Click Through Rate (CTR ) - The percentages of clicks through to your website on a SERP.

Domain Authority – Reputation of website determined by Search Engines.

Google MyBusiness – A Google product to help customers find you.

Google Penalty – A sudden drop in organic rank and traffic due cause by Black-Hat SEO.

Inorganic – Results obtained by payment.

Link-Farm – Generating hundreds of irrelevant backlinks to improve rank.

Local SEO – Specific to businesses with local customers.

Long tail Keywords – More specific phrases that have 3 or more words.

NAP Details – Name, Address and Phone number details.

Natural Links – Links earned by producing informative content.

Organic – Results obtained based on the search engine’s algorithm.

Pay per Click – Advertising where you only pay if your ad is clicked on.

Reviews – Customer feedback on your business.

Search Engine Marketing (SEM ) – Paying  the search engine to rank.

Search Engine Optimisation (SEO) -The process of improving organic position.

Search Engine Results Page (SERP) - A list of results produced by the search engine based on your search.

Search Engine Results Page (SERP) - A list of results produced by the search engine based on your search.