Search Engine Optimisation

More Australians are turning to Google to find your products!

The ‘organic’ search results you see on Google are not there by accident. In more cases than not, it is there because an online specialist such as Freedom SEO has worked hard to ensure Google ranks their client’s sites above their competitors. Search engine optimisation is the process of ranking your website in the ‘organic’ section of a Google search result page.

More Australians turn to Google than any other research tool to find your business’s products and services (using keywords). If it is relevant web traffic that you are looking for, then getting found on Google is the best place to start. Freedom SEO can get you found on Google to ensure you capture a growing share of online leads and / or sales.

What Is Search Engine Marketing?

What is SEM & SEO?

Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.

Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, back end coding optimisation, website submissions and results reporting.

What are Pay-Per-Click & Pay-For-Inclusion programs?

Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results.

Pay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine – it does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, it’s effectiveness is limited.

Xtreme implements various methods and technologies to help ensure our CMS websites are listed in Google, Yahoo and all other major search engines, displayed for all core keywords related specifically to your website. The CMS alone provides many advantages for SEO, including:

	Clean URLs: The CMS will automatically give all newly created pages what is referred to as a "Clean URL". This is a web address for a page that contains words related to the page and no unnecessary characters or symbols that can confuse both customers and search engines. This will improve your rankings in search engines and inherently lead to more business for your company.
	XML Site maps: This is a file hosted on your website that contains a full index of every page you have created. The CMS automatically creates this XML file and even submits it to Google, Yahoo, Windows Live and Ask.com every time you make a change to your website.
	Image ALT Tags: When adding images to pages you can easily specify a value for what is called the "ALT tag" . This tag is a description for each photo you add to the website, which can provide extra website hits from users searching Google Images, etc.
	Preventing 404 Errors: When attempting to visit a page on a website that doesn't exist, you will usually receive a generic white page with the error "404: Page not found" with no links back to the main site. The CMS will be configured such that in the even a visitor visits a page that doesn't exist, they will be presented with an index page listing all available pages.

Our CMS is a comprehensive, future-proof solution to user-friendly website design and maintenance that can save your business both time and money. Please contact us for more details.